Client: Fosterís EMEA | Campaign: Rosemount Football Widows | Date: May - Aug 2010

What our client wanted

A campaign to create standout thoughout the traditionally male dominated World Cup period whilst empowering women to “reclaim girl time”, reinforcing the summer drinking occasion and highlighting crisp and refreshing product qualities.

What we did

On-pack neck collar promotion with a “chill to reveal” mechanic to reinforce chilled drinking cues. Free prize draw entry via simple SMS mechanic and a chance to “escape the football frenzy” with a shopping trip to New York.

What we achieved

4.6% redemption rate – incredible for an instant win! Unprecedented coverage in trade press, resulting in good compliance levels from licensed independent convenience stores.

What people are saying