Client: Unite Student Accommodation | Campaign: Project 200 | Date: Apr May 2010

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What our client wanted

High impact through-the-line campaign, aggressively advertising deep price cuts against named competitors in 11 UK cities. Campaign had to be conceived and live within 3 weeks of briefing.

What we did

Teaser campaign to create intrigue, hand-picked 6 and 48 sheet sites within 200 yards of competitor properties, 1,056 “girl days” in 11 cities engaging with students and serving 20,000 cups of tea, 34 advan days (necessary due to General Election), Metro press ad campaign, Student Union Toilet media, 92,000 emails to students in 9 Universities and building dressing advertising price cuts.

What we achieved

5,117 new lets achieved against a target of 5,000.