Client: FBG International | Campaign: VB Ashes | Date: May - August 2009
What our client wanted
To raise awareness, encourage trial and ultimately drive sales of VB in the UK, using the Ashes as a platform to create excitement and highlight VB sponsorship of the Australian cricket team.
What we did
A fully integrated on and off-trade campaign, including POS, consumer promotions, staff incentives, digital, PR/Media, and experiential.
What we achieved
293% sales uplift over the campaign period building up to the Ashes as a result of huge on-trade and off-trade exposure.
Substantial consumer participation in promotions.
Positive staff incentive results, with the top performing outlet achieving a YOY sales increase of 908%.
