Client: FBG International | Campaign: VB Ashes | Date: May - Aug 2009


What our client wanted

To raise awareness, encourage trial and ultimately drive sales of VB in the UK, using the Ashes as a platform to create excitement and highlight VB sponsorship of the Australian cricket team.

What we did

A fully integrated on and off-trade campaign, including POS, consumer promotions, staff incentives, digital, PR/Media, and experiential.

What we achieved

293% sales uplift over the campaign period building up to the Ashes as a result of huge on-trade and off-trade exposure.

Substantial consumer participation in promotions.

Positive staff incentive results, with the top performing outlet achieving a YOY sales increase of 908%.

What people are saying