Client: Shell UK | Campaign: deli2go | Date: Oct 2010 - ongoing


What our client wanted

Define the brand positioning and develop key art to communicate brand values, raise awareness, engage with consumers and set deli2go apart from other on-the-go product offerings.

What we did

Striking POS created excellent standout in forecourts and established deli2go at Shell as "an oasis" in a desert of unsatisfactory service station offerings.

New deli2go creative rolled out throughout various campaigns to build brand awareness and drive trial, including forecourt and in-store POS, truck media, national press, online, mobile marketing, and radio.

What we achieved

6 week Out-of-Forecourt campaign in 2012 achieved:

  • Exposure to 18,850,000 motorists via truck media
  • Over 14,000,000 impressions via targeted mobile advertising
  • Shout out FOC on national radio station via guerrilla sampling
  • Exposure to over 4.7million National Red Top readers over a 4 day campaign