Client: TWE | Campaign: Rosemount Days Out | Date: May Sep 2011

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What our client wanted:

Following the success of the “Rosemount Football Widows” promotion, develop a new campaign around the platform of “reclaiming girl time” for 2011, continuing to grow Rosemount brand awareness and connection with consumers and retailers.

What we did:

An on-pack Free Prize Draw to win a range of exclusive days out with the girls (Taste of Dublin, Spa, Greenwich Summer Sessions, Ascot, Glamping at Standon Calling and a holiday to Greece), plus a photo upload competition to win Rosemount wine, hampers and Glamour subscriptions.

What we achieved:

Volume increase of 38% and 29% NSR YOY within the Impulse channel.