Client: TWE | Campaign: Beringer American Classics | Date: Jun 2012 - Feb 2013


What our client wanted

Launch Beringer Classics in the UK, raise awareness of the brand and American Icon positioning, and increase ROS.

What we did

An on-pack promotion with the chance to WIN one of 2000 Classic American prizes, including Ray-Ban sunglasses, Levi’s jeans, Tiffany & Co necklaces, Classic Movie DVD’s and cases of Beringer wine, instantly. Supported by OOH and consumer and trade press advertising.

What we achieved

5% redemption rate, and increased sales over the promotional period.