Client: Rugby Legends | Campaign: British & Irish vs French Legends | Date: Nov 2012 Feb 2013

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What our client wanted

Raise awareness of the inaugural British and Irish vs French Rugby Legends charity game at Twickenham Stoop on Friday Feb 22nd 2013, to drive ticket sales raising money for each team’s designated charity.

What we did

To raise maximum money for charity, a limited budget was spent leveraging existing assets to secure maximum exposure with minimum spend.

This included targeting British, Irish and French sporting fans via National and local publications, bespoke charity auction lunches, outdoor media, online and social media,  celebrity endorsements, Rugby Clubs, CSR, 3rd parties, experiential and local communities.

What we achieved

Over £450K PR value for a fraction of the cost.