Client: TWE | Campaign: Lindeman's 'Hidden Gems' | Date: Jul 2011 - Sep 2012

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What Our Client Wanted

To drive consumer engagement and loyalty of Lindeman’s within 4 target territories: The Netherlands, Germany, Denmark and Belgium.

What We Did

An interactive multimedia campaign, giving consumers inspiration for unique things to do within their local area.  In partnership with Fodor’s, we cherry-picked ‘hidden gems’ appealing to the Lindeman’s target audience and encouraged consumers to share their own tips. Bespoke content translated and uploaded 5 times a week, with 24/7 local language social media moderation.

Integrated campaign included TV, digital/social networking, in-store POS, sponsorship, media and PR.

What We Achieved

Engagement with thousands of targets interacting and uploading gems monthly.

Over 20K competition entries.

Over 120K website hits.

20% YOY sales uplift.