After a 3-way pitch against UK based multi-national agencies, Bamboo Marketing Communications have been appointed to create and manage a pan-European consumer engagement programme for the award winning Australian wine brand, Lindeman’s.

The campaign will focus on social networking, events and in-store activity with particular emphasis given to Denmark, Netherlands, Germany and Belgium. Set to go live during the summer, Bamboo are finalising details of a major partnership with a global publishing group which will be announced in the coming weeks.

Lucy Bearman, Continental Europe Marketing Manager, says “Bamboo is a relatively new agency with a very fresh approach to answering and delivering strategic briefs. This campaign marks an important development in Lindeman’s staking its claim as Europe’s No. 1 Australian wine brand. It will see Lindeman’s establishing itself firmly in our consumers’ hearts and minds”

Simon Marjoram, Managing Director of Bamboo, comments “We are delighted to be working on such an innovative campaign. As always, and especially when it involves social networking channels, localisation of both content and moderation across Continental Europe is vital, and we have found a way to do that cost effectively over a sustained period.”