Created by London-based marketing agency Bamboo, Australian wine brand Rosemount is embarking on a summer themed campaign aimed at rewarding its loyal female consumers with fun filled activities during the summer months.

Kicking off in May and running until the end of August 2011, bottles of Rosemount Diamond Label will feature ‘The Summer is Ours’ promotional neck tags offering consumers the chance to win exclusive days out with the girls.

With over 100 prizes on offer in total, consumers have a chance of winning spa and luxury weekend holidays as well as trips to some of the summer’s hottest attractions; Royal Ascot, Standon Calling Festival, Greenwich Summer Sessions and Taste of Dublin. Additional prizes include subscriptions to Glamour magazine; cases of Rosemount and luxury picnic hampers.

The campaign is being publicised through Facebook and a partnership with Glamour magazine. ‘The Summer is Ours’ will also be supported by significant in-store promotional activity.

Rosemount customer marketing manager Liz Webborn says: “This activity has been themed and timed to ensure that Rosemount is at the front of consumer’s minds throughout the key summer months. The neck collars have great on-shelf stand out and the prizes tailored to our core female consumer.”