After months of intense planning our Lindeman's engagement programme today went live in Netherlands, and will be closely followed by Belgium, Germany and Denmark. The campaign provides Lindeman's consumers with details of local Hidden Gems - a quirky restaurant, an interesting shop, an unusual hotel - anything that will guarantee an experience to remember.

Powered by local language microsites, Facebook, Hyves and Twitter, the campaign is supported by TV ads, in-store point-of-sale, on-pack promotions, TV sponsorship, digital ads and press.